What Is Live Event ScentingUpdated a month ago

Live Event Scenting is the use of designed scents to enhance a live concert or theatrical experience. Done well, scenting can provide another dimension to your performance and can help create a truly immersive audience experience.

In a standard installation scenting is deployed at specific moments during the performance to reinforce a setting or an emotion. For example, in composer Julie Giroux's Symphony 6, "Blue Marble," the topic of the second movement is rainforests. The concert hall can be made to smell like a rainforest during that 6 minute section as a way to reinforce the music.

Scenting is a powerful tool. It has the ability to transport your audience to a place or to recall memories and emotions. 

Scenting has become quite popular in stable, long-term environments like theme parks or store fronts. Home-based scenting products have appeared on the market in the past few years. Live event scenting in its earliest form, commonly known as "Smell-O-Vision," has become something of a punchline, but modern audiences are quickly recognizing the transportive power of our sense of smell.

Ion Concert Media is one of the only companies specializing in live event scenting for one-off live events like concerts where there is commonly one dress rehearsal and one or two concerts.